about
nia lawrence
CREATIVE DIRECTOR.
CONSULTANT.
BRAND STRATEGIST.
CREATIVE PRODUCER.
In-house or remote creative consulting and leadership for editorial, marketing, digital, and experiential campaigns
work history
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At Paramount, I lead and oversee multi-tiered advertising campaigns, special projects, show launches and original digital content for Paramount+, BET and VH1.
I provide high-level solutions to everyday complex creative roadblocks.
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As the Editorial Creative Director at Essence Communications I led, shaped and inspired the creative team to elevate assets across all touch points for the brand. I provided creative direction, visual storytelling and brand alignment for large-scale creative campaigns and partnerships that aligned with brand and business objectives.
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As Senior Art Director at Martha Stewart Omnimedia, I led art direction and design for Martha Stewart Living and Martha Stewart Weddings across digital and print. I shaped editorial visuals, directed photo concepts and typography, oversaw shoots across Home, Craft, Food, and Garden, and partnered with marketing, merchandising, production, and editorial teams to ensure cohesive brand storytelling and timely delivery.
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As Deputy Art Director at Latina, I designed editorial features and supported the creative direction of the magazine under the leadership of the Creative Director. I managed day-to-day art department workflows, guided visual execution across layouts and features, and contributed to the magazine’s redesign, helping evolve the brand’s editorial look and feel.
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At Women’s Health, I supported the visual direction of the front-of-book health section, working under the Deputy Art Director to bring editorial stories to life. I collaborated with editors and features teams to concept story visuals, design layouts, and oversee retouching and production to ensure each piece felt polished, cohesive, and aligned with the magazine’s brand.
contact
email.
nialawrence.studio@gmail.com
New York, NY 11217
Atlanta, Georgia 30309
behind the scenes.